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3 ways to brainstorm like Google, according to a Googler

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Anthony Couture
Jun 20, 2016 17:41
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The ideas that come out of a brainstorming session are only as good as the people participating, but that doesn t mean you can t make yours more productive.On Monday, Google Apps for Work exec Veronique Lafargue outlined the basic way Googlers go about it in a piece for Fast Company.Here are the three main phases Lafargue points to: Know the user.

Lafargue says this means going out into the world and talking to people about the problem.

The example Lafargue gives is of Google s Project Loon" internet-beaming balloons.

Lafargue says that after brainstorming you might be tempted to just schedule another brainstorming session.

It doesn't have to be perfect, just a physical manifestation of an idea that's designed strictly to answer the most immediate questions and test our first assumptions about an idea that seems promising.

Read Lafargue s full post about brainstorming over at Fast Company.NOW WATCH: Ticketmaster is handing out free ticket vouchers — here's how to check if you got someLoading video...

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Anthony Couture
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