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It's Impossible to Tell a Pied Piper Parody Ad From an Actual Facebook Ad

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Gaston Alexander
Jun 20, 2016 12:40
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At the start of last night s Silicon Valley, Pied Piper is in a pickle.

Although the startup s new file-compression tool has been well-received, it needs to increase its daily active users to rake in more capital.

So Richard Hendrix and the boys try a revolutionary new approach: Pied Piper makes a TV commercial.

If it feels familiar, and not just in the stereotypically icky dot-commy way, the ad is pretty much a shot-for-shot recreation of Facebook s famously awful Chairs ad from 2012.

Which, by the way, was directed by Alejandro González Iñárritu, long before he won back-to-back Oscars.

Well, the 2012 ad was timed to celebrate the fact that Facebook had signed up a billion users, and by 2015, Mark Zuckerberg announced that a billion people were using Facebook every day.

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Gaston Alexander
Jun 20, 2016 12:40
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