In an open letter to Congress and a week-long ad campaign, music labels and artists such as Taylor Swift, U2, and Paul McCartney are calling for a reform to the Digital Millenium Copyright Act DMCA .
While the letter and the ads, which are running for a week in political publications like Politico and The Hill, focus on the DMCA, there s no mistaking that the intended target is online music platforms, particularly YouTube.
For its part, YouTube has pointed out that, unlike pirate sites, it generates billions for the music industry, and that it has introduced tools that give artists more control over their works.
Several musicians, including Katy Perry and Billy Joel, send a similar letter to the US Copyright Office a few months ago asking for an amendment to the US Copyright Act.
Apple Music s chief creative officer said the platform was built on the backs of free, stolen content.
As pointed out by Re/Code, one important aspect to remember is that all of the major music labels are currently in discussions to renew their licensing deals with YouTube.