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Tesla just opened a pop-up shop inside a Nordstrom

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William Franklin
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If you thought the clothes at Nordstrom were expensive, just wait until see how much the electric cars are going for.

Tesla has been waging a war to sell cars outside the dealership system across the U.S. — with mixed results.

Rather than succumb to dealer pressure, on Monday, the upstart electric vehicle manufacturer took a step decidedly in the other direction.

reaction, the move is actually a smart one.

Having a nook next to the men's suits department saves Tesla the cost of renting an entire space of its own.

While it's unlikely that even well-heeled Nordstrom buyers will be enticed into a $140,000 impulse purchase of a Model X crossover, it's nonetheless a good move to bring potential customers in who might otherwise waltz past a Tesla store elsewhere.

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William Franklin
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