Have you ever bought a course, a product or a service online, because the words felt like they described every problem have experience and a solution you just couldn t say no to?
The material a copywriter produces is used for marketing, persuasion and raising brand awareness.
They were all created by skilled copywriters, and if you still remember them after all these years, they did a good job.
You probably know the old adage of What you don t have in money, you have to invest in time, and unless you are funded, I suggest you learn some basic tricks yourself.
In addition to a fantastic headline and great copy explaining the benefits, you need to put testimonials in there for social proof, and a sense of urgency such as a time constraint or limited supply to get the reader to take action.
Never forget that most important thing called a call-to-action in your copy.