The case is especially noteworthy, as most previous challenges based on Google s search results have resulted in immediate dismissal.
Google claims the plaintiff, e-ventures Worldwide LLC, engaged in search engine manipulation in order to cause its websites to be ranked higher in Google s search results, stating that doing so was bad behavior that had to be deterred.
It seemed as though I was personally targeted by Google, said Jeev Trika, CEO of e-ventures Worldwide.
Because of changes to Google s algorithms, Internet entrepreneurs and Web publishers like myself now go the extra mile to provide websites and articles that are relevant, useful, and written to journalistic standards, and that has made the virtual world a better place.
But, says Trika, Google has overstepped its bounds in invoking First Amendment rights to arbitrarily quash websites without review, on the basis of an unsubstantiated third party anonymous tip, and outside the realm of the Google algorithm.
Google has an economic reason to deny legitimate Web publishers who are promoting SEO placement in the SERPs so that they can sell more advertisements, but that type of anti-competitive action should not be protected by the First Amendment.