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The three ages of digital

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Thomas Musick
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It took around 20 years for people to understand that it wasn t a question of embellishing existing processes, but rebuilding them from scratch.

These, however, were comparatively small changes.

They didn t change the retail landscape or logistics supply chain.

TV itself is beloved by advertisers, who focus on the medium rather than just the message; they care about when, where, and how their ads are served.

The concept of it will move into the background and, much like oxygen or electricity, we ll understand digital to be transformative yet irrelevant.

Retailers won t consider online-versus-physical as a divide of merit; they will just celebrate sales.

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Thomas Musick
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