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EU is preparing adwords antitrust complaint against Google

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Danny Duck
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Margrethe Vestager, the European Commission's competition commissioner, speaks at a news conference in Brussels on April 20, 2016.

Google may soon be the target of a third set of charges from Europe's top antitrust authority, this time concerning the advertising services that generate the majority of its revenue.

The Commission has already filed two previous sets of antitrust charges against Google.

The first charges, filed the day the Android antitrust investigation began, concerned the company's comparison shopping service, and grew out of an investigation begun in November 2010.

As part of that same initial investigation, the Commission said it would examine whether Google imposed exclusivity obligations on its advertising and distribution partners, or prevented advertisers from moving their campaign data over to competing online advertising platforms, but as time went on it seemed to be losing interest in pressing charges related to the advertising business.

If found guilty of abusing a dominant market position, Google could face a fine for each of the charges of up to 10 percent of its worldwide revenue, which last year totaled US$74.5 billion.

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