The England national football team suffered the wrath of fans after its embarrassing display in a 2-1 defeat to Iceland in Euro 2016, but even the most outraged tweets had nothing on the flurry of sharp-witted barbs from the discount frozen foods supermarket chain, Iceland Foods.
Apparently it could, as the England national team stepped up and promptly crumbled under pressure from the minnows of Iceland during a shambolic display of footballing farce.
Cue Iceland Foods' social media savagery, all from a Twitter account that pledges to help its followers: "discover the PowerofFrozen."
Clearly in exuberant mood at its namesake's underdog victory, the British company dropped a series of brutal tweets and responses, with the best saved for the final whistle: "Unexpected result in the bagging area".
After a few angry responses, "@IcelandFoods" changed tactics which is more than can be said of England and instead switched the topic of discussion to the Game of Thrones finale.
Even the credit card company MBNA fell foul of the Twitter handle mix-up:
In an effort to bring an end to the strange case of mistaken identity, Iceland Foods cracked out a Photoshop image and a rather blunt reminder message:
As a footnote on the switcheroo-saga, "@GeorgeOnToast" pondered: "People aren't seriously mistaking @IcelandFoods for @footballiceland are they!?