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Showbox launches video platform so brands can drive engagement

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Mark Moore
Jun 29, 2016 06:00
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Showbox is launching a video creation platform for brands and other businesses today to help companies get in touch with a new generation of viewers.Tel Aviv-based Showbox has made it easier for brands that don t specialize in video to easily create and control video content.

The mission is to make it easier for brands to drive engagement, scale their creations, track campaigns, and ensure brand integrity.Showbox wants to empower brands, marketers, and businesses to create custom videos that connect  with audiences in order to grow brand awareness at scale.Working through a dedicated channel, brands can build custom branded video content in minutes.

Showbox works with the largest multi-channel networks — such as BroadbandTV, AwesomenessTV, and Fullscreen Media — to deliver influential talent to its brands, as well as working with leading global providers of imagery, such as Shutterstock and Getty.

Showbox enables brands to scale the creation of amazing video content, and our new platform empowers them to maximize the use of this channel, said Effi Atad, cofounder and CEO of Showbox, in a statement.

Our new brand platform drives rapid video production, allowing brands to guide the creation process while maintaining brand integrity.

Seventy percent of marketers will increase their budget for video this year, while 82 percent of brands have confirmed that video has a positive impact on their business.

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Mark Moore
Jun 29, 2016 06:00
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