Worse than you think is actually pretty timid tilapia coming from a publication that, three years ago, brought us 7 reasons Apple is more doomed than you think.
If you d read nothing but Forbes you d probably expect Cupertino to be a smoldering crater by now, populated with nothing but angry mutant were-beavers.
Apple is about to become a much less significant consumer electronics business.
About to implies a sense of urgency that is, let s face it, largely unsupported by the facts.
The notion that Apple is in decline is not even controversial anymore.
9 out of 10 Forbes contributors who have been saying this since 1977 agree!