Product managers are busy people.
And while meetings with marketing, sales, engineering, design, and support teams may fill their weekly calendars, it is the work of managing ideas and feature requests that most commands their attention.
But with so many ideas and requests swirling around — and stakeholders clamoring for their pet feature — it can be all too easy to lose your firm grasp on the product s direction and allow divergent viewpoints to creep into the product roadmap.
Features should be added based on how they will add value for the product s end users.
Product features should also be prioritized based on how well they match up to the overall business objectives.
Efficient features management takes skill, even in single-product companies.