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Startup Sells First Beer Brewed Via AI

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Randall Vincent
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One of the quirkier applications of IBM s Watson AI engine has been in the creation of new recipes.

It scours a global database of existing recipes and concocts novel new combinations that have yet to be tried.

Whilst this is still largely in an experimental mode, a London-based startup is using AI in creating products for the real world.

IntelligentX is a beer company that uses machine learning to hone the brewing process based upon feedback from consumers.

The Automated Brewing Intelligence ABI system takes feedback from consumers of the four bottled beers sold by the company via a Facebook Messenger bot.

This feedback then goes into improving the recipes.

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Randall Vincent
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