Tomorrow, July 12, marks Amazon Prime Day, a one-day sales event started by Amazon in 2015 to boost its Prime membership numbers.
Now it s in its second year, and many e-commerce sites are aiming to get in on the Prime Day buzz by offering special deals to win over online shoppers.
Walmart, eBay, BestBuy and FreeShipping.com are all taking aim at Amazon, using language — and promoting deals — to compete directly with Amazon Prime Day offers.
Walmart s website includes an oversized Free Shipping banner at the top of its home page — a perk associated with Amazon s Prime membership and Prime Day deals.
eBay is gunning for Amazon Prime Day shoppers and Prime members as well, with the words: Exclusively For Everyone — Always Free Shipping.
The no membership required is a running theme throughout the Prime Day competition, with Best Buy also sporting Deals for all.