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Giving Tuesday 2023: The Complete Toolkit For Non-Profit Organisations

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Olivia Watson
Giving Tuesday 2023: The Complete Toolkit For Non-Profit Organisations

Toolkit for Giving Tuesday for a non-profit organization involves preparing materials and strategies to maximize your impact on this day of generosity. Here's a guide to help you create a Giving Tuesday toolkit:

1. Introduction:

  • Cover Letter: Write a brief cover letter or introduction explaining the significance of Giving Tuesday, your organization's mission, and how donations contribute to your cause.

2. Social Media Assets:

  • Graphics and Banners: Design eye-catching graphics and banners that convey your campaign's message. Include your organization's logo, the Giving Tuesday logo, and relevant hashtags.
  • Social Media Calendar: Plan a schedule of posts leading up to and on Giving Tuesday. Create engaging content, including images, videos, and testimonials.

3. Email Campaign:

  • Email Templates: Craft compelling email templates for different segments of your audience. Personalize messages to show the impact of donations and highlight specific projects or needs.
  • Appeal Story: Share a compelling story or case study that illustrates the impact of donations on your organization's work.

4. Website Updates:

  • Landing Page: Create a dedicated Giving Tuesday landing page on your website. Provide information about your campaign, donation options, and the impact of contributions.
  • Donation Form: Optimize your donation form for a seamless user experience. Ensure it is mobile-friendly and easy to navigate.

5. Campaign Materials:

  • Brochures/Flyers: Design printable materials that can be distributed physically or digitally, providing an overview of your organization and the Giving Tuesday campaign.
  • Posters: Create eye-catching posters for physical locations or community bulletin boards.

6. Donor Recognition:

  • Donor Wall: Develop a virtual or physical donor wall to publicly acknowledge and thank contributors. Highlight the collective impact of donations.
  • Certificates: Consider sending personalized digital certificates of appreciation to donors.

7. Video Content:

  • Campaign Video: Produce a short, impactful video explaining your organization's mission, the importance of Giving Tuesday, and how donations make a difference.

8. Partnerships and Challenges:

  • Corporate Partnerships: Seek out potential corporate partners willing to match donations or sponsor your campaign.
  • Challenges and Milestones: Create fundraising challenges or milestones to encourage increased participation and engagement.

9. Thank-You Strategy:

  • Thank-You Emails: Prepare thank-you emails in advance to be sent immediately after donations are made.
  • Social Media Shoutouts: Plan to publicly acknowledge and thank donors on your social media platforms.

10. Follow-Up:

  • Impact Report: Create a post-Giving Tuesday impact report to show donors the results of their contributions.
  • Newsletter: Include Giving Tuesday highlights in your regular newsletter to keep supporters informed.

11. Legal Compliance:

  • Compliance Checklist: Ensure that all your fundraising efforts comply with legal regulations. Clearly communicate how donations will be used.

12. Post-Campaign Engagement:

  • Engagement Plan: Develop a plan for ongoing engagement with donors beyond Giving Tuesday. Share updates on projects, success stories, and upcoming initiatives.

Remember to customize these elements based on your organization's unique needs and the specific goals of your Giving Tuesday campaign. Regularly track and measure your progress to make data-driven adjustments for future campaigns.

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Olivia Watson
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