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LinkedIn syncs its Sales Navigator with Salesforce and launches Gmail extension

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Sandra Wilson
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LinkedIn s Sales Navigator product has received several updates that promise to empower salespeople with more information about their customers in order to help them form great relationships.

When Sales Navigator launched, LinkedIn had partnerships with Salesforce and Microsoft Dynamics, but salespeople were still required to manually identify leads and specify which accounts they cared about.

Today, LinkedIn s Sales Navigator offers a CRM Sync feature that will import leads and accounts automatically.While the feature is currently available on Salesforce, Mike Derezin, vice president of LinkedIn s Sales Solutions, told VentureBeat that his company is already investigating in other CRMs that we want to work with.

We did this as Sales Navigator and Salesforce share a lot of customers and to pull more relevant records back into Sales Navigator to save users time.

Our goal is to integrate Sales Navigator in more places the sales professional needs to be, and obviously CRM data is a crucial tool that they all use.

LinkedIn is also making it so you can quickly vet potential candidates right from your inbox with its Sales Navigator Gmail extension.

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Sandra Wilson
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