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Very successfail: The iPhone SE good news is bad

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James Baichan
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Get your best René Belloq impression ready because we re about to find once again that there is nothing Apple can have that pundits cannot take away.

Tip o the antlers to Alex Fleming.

At some point the logjam will be broken, and the SE will be left to run free through the Apple Stores and into the hands of a waiting public.

Apple can expect the SE to bring down the average selling price it makes on each handset.

Being able to tell attractive stories around its products was once Apple s super power.

Pundits love to point to one or two less-than-astounding Apple devices and say Lo!

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James Baichan
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