logo
logo

The complete beginner’s guide to Schema.org markup

avatar
Frances Buoy
Jul 19, 2016 16:46
img

If there ever was a universal language for communicating with search engines, Schema.org is probably it.

For webpages, this means search engines are more easily able to tell what a page is about, and the different elements it contains, allowing them to return more useful results to searchers.

It takes the form of code that you can add to your webpage to define what the different elements – like dates, images, opening hours or reviews – all mean.

A study by Searchmetrics in 2014 found that just 0.3% of websites were using Schema.org vocabulary to mark up their webpages, and the number has barely gone up since then.

Schema.org marks up the individual elements of a webpage, like pictures or names, with specific code that tells a search engine exactly what that page element is.

For example, if you had a page about Avatar, the James Cameron film, you can mark it up with the movie item type to let the search engine know it s a page about a film and not a type of online profile picture, or an incarnation of a Hindu deity.

collect
0
avatar
Frances Buoy
Jul 19, 2016 16:46
guide
Zupyak is a free content platform for publishing and discovering stories, software and startups.