Barack Obama was terrorist fist-jabbing all over Iowa, and Sarah Palin was still a little-known Alaskan governor.
Fox s new catchphrase was yet another of the network s nose-thumbings at the mainstream media.
His initial slogan, Fair and Balanced, implied that every other news source was unfair, that whether you realized it or not your information was being hand-spun by pointy-headed coastal elites out to push a liberal-humanist agenda.
Of course, Ailes never really meant it.
Fox News was as aggressive a purveyor of a particular worldview as any other media outlet, one that happened to align quite nicely with the conservative wing of the Republican Party.
As the indispensable Gabriel Sherman wrote in New York magazine, Ailes told a reporter back in 1968 that TV would replace political parties, and most of his career at Fox seemed dedicated to pursuing that goal.