But this indie title, with its shared DNA of Sir, You Are Being Hunted and Bioshock, could end up being one of the most talked about horror titles of the year.
With its unmistakable visual style and alternate history dystopian version of the swinging sixties, We Happy Few is already winning fans, but having played the game for myself now, the experience is something of a mixed bag.
We Happy Few is a procedurally generated roguelike, albeit with different characters having their own separate stories.
The build I played didn't seem to be procedurally generated though, merely populated with random loot, and it seems likely that it was a handcrafted slice for people ahead of its launch on Early Access on July 26.
Bear that in mind as you read on.
There's something about We Happy Few that's deeply unnerving in that 1970s horror kind of way - everyone in the population seems to be hooked on Joy, a pill that makes people ridiculously happy.