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Twitter beefs up live sports content with MLB and NHL partnerships

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John Nelson
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Twitter is stepping up its game when it comes to live streaming sports footage online.The San Francisco tech company said Monday that it was teaming up with Major League Baseball and the National Hockey League to stream out-of-market games once per week.

Twitter also partnered with 120 Sports to broadcast a nightly show that includes highlights and comments from experts about multiple sports.The deal is among a string of live video streaming partnerships Twitter has been striking with sports leagues and media outlets this year.

The National Basketball Association announced last week that more live programming and video such as a weekly pre-game show will be streamed on Twitter.

Pac-12 Networks and the National Football League have also teamed up with Twitter to live stream games.Earlier this month, Twitter users got a sneak peek of what this new experience could look like with the company s coverage of Wimbledon.These partnerships also come as Twitter is trying to attract more users and highlight its place among social media companies.

The tech firm rolled out a new marketing campaign Monday to show that it s more than just a place to connect with friends and family members.

Starting today, we re taking steps to express what we re for and what we ve always been.

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