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Demystifying the Differences: Salesforce Experience Cloud vs. Community Cloud

Zehntech Technologies

In the ever-evolving Salesforce ecosystem, two prominent platforms, Experience Cloud and Community Cloud, play crucial roles in enhancing customer and partner engagements. Understanding the distinctions between these platforms is essential for organizations seeking to optimize their digital experiences. Let's delve into the unique features and use cases of Salesforce Experience Cloud and Community Cloud. 

Salesforce Experience Cloud: A Gateway to Tailored Digital Experiences 

Salesforce experience builder, formerly known as Salesforce Community Cloud, is a powerful platform designed to create seamless, branded digital experiences for customers, partners, and employees. It goes beyond traditional community building, offering a broader scope of functionalities. 

Key Features of Salesforce Experience Cloud: 

  • Personalized User Journeys: Experience Cloud allows organizations to craft personalized user journeys based on individual preferences, ensuring that each interaction is tailored to the user's needs and interests. 
  • Multichannel Support: Organizations can deploy Experience Cloud across various channels, including web, mobile, and social platforms, ensuring a consistent and integrated experience for users regardless of their chosen interaction channel. 
  • Integration Capabilities: Experience Cloud seamlessly integrates with other Salesforce clouds and external systems, enabling businesses to consolidate data, streamline workflows, and provide a unified experience. 
  • Branding and Theming: With robust branding and theming options, organizations can customize the look and feel of their digital experiences to align with their brand identity, fostering a sense of familiarity and trust. 
  • Lightning Components: Leveraging Lightning Components, Experience Cloud allows for the easy creation and customization of user interfaces, enabling developers to build dynamic and interactive pages tailored to specific needs. 
  • Einstein AI Integration: The integration of Einstein AI enhances user experiences by providing predictive analytics, personalized recommendations, and intelligent insights, enriching the overall interaction. 

Community Cloud: Building Collaborative Spaces for Engagement 

While Salesforce Experience Cloud offers broad digital experience capabilities, Community Cloud is more focused on creating collaborative spaces for specific user groups, such as customers, partners, or employees. It provides a platform for users to connect, share information, and collaborate within a designated community. 

Key Features of Community Cloud: 

  • Collaboration Features: Community Cloud emphasizes collaboration tools like Chatter, allowing users within a community to engage in discussions, share files, and collaborate in real-time. 
  • Role-Based Access Control: With Community Cloud, administrators can define role-based access control, ensuring that users within a community only have access to the information and functionalities relevant to their roles. 
  • Workflow Automation: Community Cloud facilitates workflow automation within communities, streamlining processes and improving efficiency by automating repetitive tasks and approvals. 
  • Content Management: The platform includes content management features that enable users to create, share, and collaborate on documents, fostering a centralized hub for information within the community. 
  • Customer and Partner Portals: Community Cloud is often used to create customer and partner portals, providing designated spaces where these user groups can access resources, find support, and engage with the organization. 

Choosing the Right Fit for Your Organization 

The decision between Experience Cloud and Community Cloud depends on the specific needs and goals of your organization. Experience Cloud is the preferred choice when aiming to create tailored, multichannel digital experiences with a broader scope, while Community Cloud excels in building collaborative spaces with a focus on specific user groups. 


In the realm of Salesforce website builder, the distinctions between Experience Cloud and Community Cloud are crucial for organizations seeking to elevate their digital interactions. Whether aiming for broad, personalized experiences with Experience Cloud or focused, collaborative spaces with Community Cloud, each platform offers unique features to enhance engagement and connectivity within the Salesforce ecosystem. By understanding these distinctions, businesses can make informed decisions and leverage the right platform to meet their specific requirements. 

Zehntech Technologies
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