As of today, New York s Momofuku Nishi restaurant has become the first eatery to serve Impossible Foods animal-free burger as part of its regular restaurant menu.
While veggie burgers have, of course, been served in dining establishments for years — often inspiring smug or pitying looks from the more carnivorous patrons — this particular burger earns its spot on Digital Trends Cool Tech page by virtue of tasting and behaving remarkably like real beef — even down to the blood.
That s thanks to the secret ingredient of heme, a molecule which is more commonly used to give blood both its red color and iron flavor think hemoglobin!
Thanks to heme, Impossible Burgers taste infinitely more meaty than the mocking vegetable patty normally served to us plant-eaters.
Best of all, while it delivers comparable protein and iron to conventional beef, it contains no cholesterol, hormones, or antibiotics.
Last but not least, producing the Impossible Burger requires just one-quarter of the water used to produce the same burger from a cow, a twentieth of the land, and an eighth of the greenhouse gas emissions.