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Everything You Ever Wanted To Know About Anchor Text (But Didn’t Know Who To Ask)

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Steven Condon
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Here are some of the ways that other websites might choose to link to us:

Exact Match – the anchor text is the exact keyword phrase we are looking to rank our article for:

Partial Match – the anchor text contains the keyword phrase we are looking to rank for:

Branded – the anchor text is the name of our brand:

Naked URLs – the anchor text is a naked URL i.e.

as it would appear in a browser :

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Steven Condon
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Zupyak is a free content platform for publishing and discovering stories, software and startups.