logo
logo

Amazon Takes on Alibaba With Japan Portal for Chinese Shoppers

avatar
Robert Woodward

Just before the stores open in Tokyo s Akihabara electronics district, buses pull up, unleashing Chinese tourists and their credit cards to snap up televisions, rice cookers and other gadgets.

Walk into any department store and there they are, buying mascara, t-shirts and other merchandise.China s infatuation with Japanese products is now discovering a new source of satisfaction: the internet.

And Amazon.co.jp is responding.On June 30, the web retailer quietly rolled out a Chinese-language version of its shopping site in Japan, along with new, reduced shipping rates to mainland homes and businesses.

It s another example of how Amazon.com Inc. is evolving in Asia to open up new streams of revenue and make up for the lack of a bigger presence in China, where Alibaba Group Holding Ltd. dominates.

Underscoring that potential, e-commerce demand from China to Japan is projected to almost triple to 2.34 trillion yen $22.5 billion in 2019, according to Japan s Ministry of Economy, Trade and Industry.

The opportunity is huge, said Jasper Cheung, president of Amazon Japan.

collect
0
avatar
Robert Woodward
guide
Zupyak is the world’s largest content marketing community, with over 300 000 members and 3 million articles. Explore and get your content discovered.