logo
logo

Facebook and Twitter want all of your favorite YouTube stars to switch sides

avatar
Ruth Johnson
img

YouTube creators are once again being courted by outside forces offering big bucks to switch platforms.

This time it s Facebook and Twitter.

According to a new report from Bloomberg, both companies have been meeting privately with creators to find out how they want to build their brands.

Twitter is believed to be leveraging Amplify, which last year began offering video ad monetization strategies.

It has also been hiring YouTubers with existing relationships to the stars they re targeting, according to Bloomberg.

Facebook is prepared to match YouTube s 55 percent revenue cut for creators hoping they ll simply switch sides.

collect
0
avatar
Ruth Johnson
guide
Zupyak is the world’s largest content marketing community, with over 300 000 members and 3 million articles. Explore and get your content discovered.