Instagram Stories is an act of digital and business war.
That's the only way I can interpret Facebook s apparent go-forward strategy for tackling Snapchat, a social media juggernaut Facebook once tried to buy.
As of today, Facebook appears to be done pursuing Snapchat.
It has its own rapidly-growing social media platform, Instagram, that, not-too-coincidentally, appeals to the same highly-desirable and digitally-engaged tween and teen-set.
And now that platform includes Instagram has Stories.
Unveiled on Tuesday, Instagram Stories is Facebook s none-too-subtle answer to Snapchat Stories, which lets users daisy-chain 24-hours of Snaps into a story.