Should we hold algorithms and artificial intelligence accountable for their actions?
The algorithm then targets job adverts at the students to ensure there are fewer defaulters, but two of them die after taking part in a risky medical trial advertised to them by the algorithm.
"The most pragmatic and reasonable approach is to sue the humans who deployed the algorithm," says Curran, but it's not as straightforward as that.
"Algorithms are essentially sets of rules that computers must follow when processing data – so, in legal terms, they're much like any other software," says Richard Kemp, founder of Kemp IT Law and one of the world's top IT lawyers.
Some hate it for creating millions of largely worthless, zero-hours jobs.
Both algorithm-driven apps are wrapped-up with moral and ethical dilemmas, whether the coders and programmers behind the apps like it or not.