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Marketing Performance Management: Tactics to Increase ROI

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Charles Houston
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In order to consider a marketing campaign to be successful, its impact on sales must be greater than its cost.

The real objective is to guarantee Return on Investment ROI in the shortest possible timeframe, and all strategic and tactical decisions must be measured against that standard.

A wide variety of marketing techniques can be used to this end, depending on exact circumstances and primary field of work.

Here are a few professional tips that could point you in the right direction and teach you how to spend your marketing budget more efficiently:

The moment when your new product is first introduced to the market represents a great opportunity to make an impression.

It is smarter to concentrate the available financial resources and ensure the launch receives proper media attention than to spend the same amount over several weeks or months.

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Charles Houston
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