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Europe Bag in Box Packaging Market is Estimated to Witness Steady Growth Owing to Growing Need for Portable Packaging Solutions

Europe Bag in Box Packaging Market is Estimated to Witness Steady Growth Owing to Growing Need for Portable Packaging Solutions

The Europe bag in box packaging market is primarily driven by the food and beverage industry where bag in box packaging solutions are highly adopted for juices, wine, liquid dairy products and other liquid food items. Bag in box packaging offers advantages like lightweight, compact packaging, leak proof sealing and easy handling which increase its preference over traditional rigid packaging formats. Increasing health awareness and changing consumer preferences towards consuming ready-to-drink beverages is further fueling the demand for bag in box packaging in Europe.

The Europe Bag In Box Packaging Market Demand is estimated to be valued at US$ 1790.52 Mn in 2024 and is expected to exhibit a CAGR of 2.4% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the Europe bag in box packaging are Copperhead Industries, LLC, American Wire Group, Inc., Nehring Electrical Works Company, Kris-Tech Wire, MWS Wire Industries Inc., AFL, LEONI Wire Inc., Fisk Alloy Inc., and Elecref Industries Inc. These players are focusing on new product launches and partnerships with beverage brands to strengthen their presence in the market.

The Europe bag in box packaging market provides ample opportunities for players given the rising demand for portable packaging from foodservice industry. Manufacturers are investing in innovative bag materials, tap systems and dispensers to cater to evolving demand from end-use sectors.

Globally, the Europe bag in box packaging market is expected to witness steady expansion especially in developing regions owing to rising consumer incomes and improving living standards. Stringent government regulations regarding use of plastics is also driving interest in bag in box packaging due to its sustainability aspect.

Market drivers

One of the key drivers for the Europe bag in box packaging market is the growing need for portable and easy to handle packaging solutions, especially for liquid products. Unlike rigid bottles, bag in box packaging provides advantages of compact and space saving design, leak-proof features as well as easy pouring which makes it ideal for on-the-go consumption in foodservice industry. Rising demand from end use sectors like food & beverages, industrial liquid products, household products etc. is expected to propel the bag in box packaging market growth over the forecast period.

PEST Analysis

Political: The packaging industry in Europe is regulated by laws and policies pertaining to environment protection and sustainability. Regulations like REACH aim to ensure bag-in-box packaging used is safe and eco-friendly.

Economic: Bag-in-box packaging is economically viable for beverage producers and distributors in Europe as it allows efficient transportation and storage of liquids. The cost benefits encourage its use over traditional packaging.

Social: Bag-in-box is a convenient and resealable packaging format appreciated by consumers. It allows portion control and waste reduction. However, some perceive it as less premium compared to glass bottles.

Technological: Bag-in-box packaging utilizes advanced valve and spout technology for efficient dispensing of liquids without spillage or waste. Integrated bags and fitments ensure long shelf-life and safe transport of sensitive beverages over long distances.

Geographical concentration

In terms of value, the Europe bag-in-box packaging market is concentrated in Western European countries like Germany, France, Italy and the UK. These countries account for over 60% of the total market value due to high beverage consumption and strict sustainability regulations.

Fastest growing region

Central and Eastern Europe is emerging as the fastest growing region for the bag-in-box packaging market. Countries like Poland and Romania are witnessing accelerated economic growth and shifting consumer preferences. Growing on-trade sectors in these markets is driving the demand for innovative dispensing packaging solutions like bag-in-box.

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