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KPIs for SEO: measuring SEO success

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Paul Jennette
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Measuring your results is a critical component of any SEO campaign.

Typical SEO KPIs like keyword rankings and metrics from tools like Moz or Majestic SEO may be useful for you, but the clients you serve want to see an increase in sales and leads — not simply improved positions and hikes in Domain Authority.

Improved results, reporting and client retention — what s not to like?

To accurately measure SEO success, we must know what we are trying to achieve and the various steps necessary to do so.

Keyword rankings are great, but a demonstrable percentage increase in sales from SEO or a lower cost-per-lead for SEO vs. PPC will better illustrate the value of organic and the work you are doing.

Simply put, KPIs are the connective tissue between the business s goals/objectives and the SEO work that you are doing.

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Paul Jennette
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Zupyak is a free content platform for publishing and discovering stories, software and startups.