Dekotora means decorated truck, but it is best described as Godzilla meets Transformers.
The gaudy rigs sport acres of chrome, neon, and velvet, and drivers ride in cabs illuminated by chandeliers.
Some 300 dekotora rolled into a rally in Chiba that Robert Benson checked out in June.
Every rig in his series Japanese Decoration Trucks is more outlandish than the last.
They re either trying to be as badass as they can, or as hardcore traditional Japanese as they can, or to be cute, says Benson.
These People Are NOT Kidding Around With Their Soapbox Cars