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Apple’s explanation for its secrecy is a thinly veiled jab at its biggest competitors

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Tom Snipes
Aug 10, 2016 21:26
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If there's one negative theme that follows Apple more than anything, it's the odd expectation that it should be pumping out some kind of world-changing, breakthrough product every four years or so.

Otherwise, the company is hosed.While Google, Facebook, Amazon, and other rivals are pumping out futuristic product categories and products ranging from speakers infused with artificial intelligence to autonomous drones that beam the internet from the sky, Apple's product portfolio feels stuck in the present.But there's something critics often miss.

Unlike some of its rivals, Apple is allergic to discussing its future plans until it feels confident they're polished enough to be shown in a well orchestrated product unveiling.That philosophy was perfectly illustrated in a recent interview Apple senior vice president Eddy Cue gave to Fast Company.

And it's a thinly veiled jab at Apple's rivals that constantly release half-baked technologies.Here's Cue, emphasis ours:We don t want to tell the world what we want to solve, what we re trying to solve.

Because we haven t solved it.

Other than trying to make ourselves look cool or good, what s the purpose of that?

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Tom Snipes
Aug 10, 2016 21:26
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