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Only 15% of Companies Have Advanced Marketing Capabilities

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Eric Vela
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The marketing technology landscape has exploded in the past 3 years, with 323 marketing tech startups fetching over $11 billion from venture capitalists in 2015 alone.

To better understand modern marketing and advanced marketer s use of technology to best position their companies to develop differentiation through customer experience, Salesforce partnered with Harvard Business Review Analytics Services to find out how organizations are adopting to business disruption as it pertains to marketing.

A total of 556 global respondents completed a global survey, representing executive management, board members and middle management across key industries technology, financial services, manufacturing, etc.

How important is sales and marketing alignment in the today s age of the customer?

How does the modern marketer drive digital business transformation, balancing the science and art of marketing, to deliver on the brand promise while proactively finding ways to connect with customers in a whole new way?

The need for marketing automation, mobile and social collaboration technology and advanced analytics like machine and deep learning advancements in artificial intelligence AI are critical tools in the digital marketer s tool box.

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Eric Vela
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