Unlocking Market Share: Strategies for Growth in OTT Video

In 2017, the AVOD segment dominated the global market, in terms of revenue.

North America is expected to be the leading contributor to the global over-the-top video market revenue during the forecast period.

Availability of low cost OTT video services and rising need for a personalized experience has accelerated the adoption of OTT Video.

Increasing investments by vendors in technological advancements coupled with increasing demand from emerging economies further boost the market growth.

There has been a significant increase in the consumption of online video content in the region.

Request for a sample of this research report @ https://www.polarismarketresearch.com/industry-analysis/over-the-top-video-market/request-for-sample The major companies operating in the over-the-top video market include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd.

Over The Top (OTT) Market is expected to grow at a CAGR of 16.5% from 2020-2030, according to a new research report by Next Move Strategy ConsultingOver the top (OTT) services are directly provided to the customer on their request.OTT services are offered through internet and thus do not require satellite television or cable subscription.

These services allow users to view or download multimedia files such as movies, TV shows & others.These services are generally paid services which haveto be subscribed on monthly or yearly basis.

Now-a-days, over the top services are gaining popularity all around the world & widely accepted by young population.According to the report, there has been constant growth in over the top services owing to the changing consumer preferences alongwith the development & launch of various new OTT applications.

Also, high internet penetration and amplified use of smart devices such as smartphone, tablet and others contribute the market growth.

Additionally, other factors such as surge in local & global market players with premium services and additional benefits can change the market trends.However, growing market competition and lack of awareness with regards to the benefits of over the top services can create restrain for the market growth.

Moreover, growth in strategic collaborations in market along with new OTT services & product launches is anticipated to provide numerous opportunities to the market players in the coming few years.On the basis ofcomponents, the over the top market share is segmented into services and solution.

Since OTT method of distribution uses the internet to deliver TV and film content like cable providers they use the network infrastructure that is maintained and owned by ISPs.

This has caused a certain level of disruption for the traditional cable service providers because of the migration of consumer interest towards third-party firms that offer over-the-top applications.According to a report by Market Research Future on Over The Top Content Industry Research Report- Global Forecast 2023 states that domain is expected to grow approximately by USD 87 Billion by 2023 at a 14% CAGR rate between 2017 and 2023.

One of the most important factor that is driving their growth are the number of pricing and viewing options offered, as they are not restricted to limited program options to choose from.

Other important driving factors include technology, payments and partnerships.Device and delivery limitations coupled with bandwidth limitation challenges leading to concerns around quality of service are some of the factors that may cause limitations for the growth of this sector.

With OTT market’s ability to offer content personalization to consumers on their devices will lead to staggering growth levels in the market.Latest Industry News:14 Nov 2017 The startup Philo has received $25 million in funding from five cable programming groups.

Companies are aiming to capture & solidify their share of the market segment, by competing and experimenting with various advantage points.

The titled, Over The Top Market report issued by MarketsandMarkets™ would help to identify the strategic overview of Over The Top Industry growth and continue to drive by presence of prominent players across the globe.The report "Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, and Tablets), by Service (Consulting, Installation, and Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020", The Over The Top Market is estimated to grow from USD 28.04 Billion in 2015 to USD 62.03 Billion by 2020, at an estimated CAGR of 17.2%.The availability of high speed internet has opened up new avenues for OTT applications.

The rising demand for improved automation of business processes and their execution in compliance with business and government policies are the driving forces of the OTT market.Browse in-depth TOC on "Over the Top Market”83- Tables67- Figures 177- PagesAsk for Report Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=41276741The biggest challenge for OTT is the diversified governmental regulations and policies present across domestic and international borders, which continually are subjected to variation.

Furthermore, the broadband connectivity has increased its footprints globally.

The advantage of using OTT service is that it is less costly in contrast to other traditional modes.The North American region is expected to contribute the maximum market share to the overall OTT market.This market is in the growing stage in Asia-Pacific (APAC), Europe, the Middle East and Africa (MEA), and Latin America, therefore OTT platforms in these regions have immense scope for enhancement.

Moreover, there is huge return on investment in the OTT market as opportunities for augmented performance are always increasing, hence OTT platform vendors continue to visualize more effectively on the need for platform and services across all regions.Some of the key players of the OTT market are Microsoft Corporation, Apple, Inc. Google, Inc., Yahoo, Inc., Facebook, Inc., Netflix, and Limelight Networks among others.Request Sample Pages @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=41276741OTT market has been segmented into following types.

Content type of OTT includes Voice over IP, Text and Messages, and Video.

The Over-the-Top (OTT) Services Market research report provides the latest industry data, growth, key segments and future trends on the basis of the detailed study.

This market report also allows you to identify the future opportunity and growth rate of the leading segment based on regions and countries.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.

The major players in the over-the-top (OTT) services market include Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, and Tencent Holdings Ltd.

This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers& acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Over-the-Top (OTT) Services Market Research Report" by requesting FREE Sample Copy athttps://www.valuemarketresearch.com/contact/over-the-top-ott-services-market/download-sampleMarket DynamicsOver-the-top (OTT) services are reaching exponential levels of growth due to rising demand of high speed connectivity with good service delivery.

The implementation of AI in over the top services helps them to improve customer experience by analyzing their video preferences and making suggestions.

This will have a positive impact on the overall market growth.

According to a new market research report "Over the Top Services Market by Type (Online Gaming, Music Streaming, VoD and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical, and Region - Global Forecast to 2024" published by MarketsandMarkets™, the Over the Top Services Market expected to grow from USD 81.6 billion in 2019 to USD 156.9 billion by 2024, at a CAGR of 14.0% during 2019–2024.

Major growth factors for the market include growth broadband and fixed data connection, and increase in usage of smart devices.Browse in-depth TOC on "Over-the-Top Services (OTT) Market”121- Tables35- Figures139- PagesDownload PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=41276741Smartphones and Tablets segment to hold the highest market share during the forecast periodThe inception of OTT video streaming platforms, such as Netflix, Hotstar, and Amazon Prime, coupled with the growing internet penetration, is responsible for the rise of smartphone and tablet usage, leading to the growth of digital content consumption and has triggered the growth of digital video consumption.

OTT entertainment apps have become the most penetrated app category among smartphone users after social networking, chatting, and eCommerce apps.Subscription-based segment to hold the highest market share during the forecast periodThe subscription model owes its success to the optimal balance of value it provides to both the company and the customer.

Subscription pricing strategies can be made according to functionality, discounted to motivate bulk purchases, metered according to usage levels, or optimized to reward loyalty.North America to hold the largest market size during the forecast periodCountries that contribute the most to the OTT services market in North America include the US and Canada; the reason for the dominance of these countries is their well-established economies, which enable investments in new technologies.

North America being the most developed region, is home to large verticals that are capable of investing in reliable and advanced IT infrastructure for growing data traffic, thereby opening new opportunities for the adoption of OTT solutions.Request Sample Pages @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=41276741Key market players profiled in the OTT services market report are Facebook (US), Netflix (US), Amazon (US), Microsoft (US), Google (US), YouTube (US), Apple (US), Home Box Office (US), Roku (US), IndieFlix (US), Vudu (US), Hulu (US), Tencent (China), Rakuten (Japan), Kakao (South Korea), and Line (Japan).About MarketsandMarkets™MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues.

Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients.