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Perfecting the pass from marketing to sales

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Reginald Carson
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Marketing s got the lead!

Sales is in the end zone!

With that in mind, you come up with a set of keywords, write some dynamite paid search ads and put together a nifty dynamic landing page that adjusts content on your page to match the integrations mentioned in your ads.

So far, so good, right?

Stevie Salesman: We actually have a promotion going right now — custom jobs get 40 percent off the monthly subscription.

Joe Customer: Hmmm… Well, I ll think about it and get back to you.

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Reginald Carson
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Zupyak is a free content platform for publishing and discovering stories, software and startups.