While email remains one of the most effective marketing tactics, technology has vastly changed the strategies and tools that lead to increased success.
Join our VB Live event to learn you need to know to refine your email campaigns heading into 2017.Register here for free.No matter how much the world changes, email remains one of the most reliable and efficient ways for marketers to get their message across.
Millennials are all over email, with 73 percent preferring to contact brands by email because it s part of everyday life.
Considering this demographic will have the spending power of $200 billion in 2017, it s easy to see that doubling down on email strategies in 2017 is essential.Not only does email remain one of the most reliable ways to reach customers; it s proven to be well worth the cost.
As our VentureBeat Insight study showed, users of email marketing systems are achieving $38 in ROI for every $1 spent.
With an ROI that high, it s clear email marketing is as effective for small companies as large ones.