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How Things Work

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Ben Gallagher
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The rest of the staff and the rest of the brands—Gizmodo, Lifehacker, Jezebel, Kotaku, Jalopnik and Deadspin—are in the shelter of a Hispanic media company pursuing the broader multicultural and millennial audience.

Writers like Richard Lawson, Caity Weaver, and Ashley Feinberg seemed to express themselves in an fresh but coded language new to professional media.

When it became powerful enough to merit the New York magazine cover treatment, the package was called Gawker and The Age of Insolence, and illustrated with a keyboard of epithets popularized by the blog.

TMZ, for instance, focuses its investigative energy on B-list celebrities; and is careful to maintain good relations with Hollywood lawyers and power players.

They took on all subjects with equal vigor, often taking particular pride in undermining the behind-the-scenes players who had become accustomed to operating the celebrity machinery in anonymity.

Tom Scocca s essay on Bill Cosby prompted a belated evaluation of sexual allegations against the sitcom star.

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