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we don’t use dyes.

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we don’t use dyes.

For eco-conscious consumers, towels aren’t just about drying off; they’re a statement about values.

That’s why we proudly declare that we don’t use any dyes when it comes to our prints.

But what does this mean, and why is it important?


Ditching the Dye, Embracing Innovation:

Traditional towel dyeing involves harsh chemicals and water-intensive processes. These can pollute waterways, harm ecosystems, and leave an undesirable environmental footprint.

We choose a different path: digital printing.

Our designs come to life through a revolutionary process that uses precise digital transfer machines, depositing colours directly onto the towel fabric. This eliminates the need for harmful dyes, reduces water usage, minimises waste & creates beautiful, sustainable towels.


Benefits Beyond Eco-Consciousness:

  • Unmatched Vibrancy: Digital printing allows for intricate details and a wider spectrum of colours, resulting in stunning visuals that traditional dyeing might struggle to achieve.
  • Longer-Lasting Brilliance: Our prints resist fading and colour bleeding, ensuring your towels stay beautiful wash after wash.
  • Sustainable Softness: Our towels remain luxuriously soft and gentle on your skin, free of harsh chemicals or residual dye residue.


Making a Responsible Choice, Naturally:

By choosing our digitally printed towels, you’re not just getting a stylish accessory; you’re making a conscious decision for the environment. You’re saying no to harmful chemicals, yes to sustainable production, and yes to vibrant colours that won’t fade away.

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