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Publisher 505 Games’ secret to success: ‘true collaboration’ with developers

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Alfred Borrow
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While he s had hundreds of ideas, someone always shoots them down.But that s not a problem for the 25-year industry veteran.

The company has been quietly redefining the traditional role of a video game publisher.

Through a mix of other people s ideas and its original intellectual properties, the company hopes to highlight games that would otherwise never get the attention they deserve.In an exclusive interview with GamesBeat, Howe talked about the company s philosophy when it comes to working with developers, the changing landscape of publishing, and the process of creating its own games.After working at big companies like Maxis and Activision, Howe cofounded 505 Games a subsidiary of Italian publisher and developer Digital Bros in 2006 in his spare bedroom in the U.K. For its first five years, 505 was more of a glorified distributor of games that other people already made, Howe told me.

It was just a function of the supply chain process.

But in 2011, when Howe relocated to 505 s U.S. headquarters, a combination of different events made him realize that the company needed to change its approach.At the time, physical sales at retailers were declining.

And self-publishing on digital stores like Steam, Xbox Live, and the PlayStation Network were becoming more and more popular among independent developers.

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Alfred Borrow
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