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Individualized Coupon Codes Prevent Abuse, Enable Tracking

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Eric Vela
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Macy s, like many retailers, offers shoppers the opportunity to enter promo codes during checkout.

Individual coupon codes assigned to specific shoppers help retail marketers avoid coupon abuse and make it possible to fine tune promotions.

Individual, Limited-use Coupons Address Code Abuse

Simple coupons can be effective.

For example, a multichannel retailer in the northwest United States put a simple coupon code on a physical tag that could be added to a person s keychain — think automobile keys and door locks — so that she will always have it with her.

The key-tag coupon was part of a fundraiser for an elementary school near one of the retailer s physical stores.

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Eric Vela
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