Samsung may have counted its eggs far too early and now things are turning for the worse.
That is, if the rather dire situation painted by Korean media is close to reality.
Responding to claims of exploding batteries of the Galaxy Note 7, Samsung was reported to have halted shipments in order to investigate quality issues.
Korean news outlets are saying that Samsung may in fact issue a recall of devices already in the market, which will, of course, hurt not only perception of its latest flagship but also cost it no small amount of money.
Samsung almost had a great 2016.
It was off to a good start when it launched the Galaxy S7 very early, which gave it some reprieve after successive quarters of declining revenues, especially in its mobile business.