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Does WeChat Really Help Your Business? We Asked.

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Tom Snipes

Chinese social service WeChat now has over 806 million monthly active users, according to Tencent s second quarter financial release this year.While WeChat started as a chatting app, it s now known for a myriad of other functions.

In a study conducted by research firm Nielsen Norman Group, many Chinese research participants considered the app s payment service and WeChat official accounts more central than the chat service.WeChat can provide a launchpad for early-stage startups, letting them build their business on top of WeChat official accounts and monetizing through WeChat Wallet, the app s mobile payment solution.

Accelerators like Chinaccelerator also encourage their founders to base their businesses on WeChat official accounts.In this series, we interviewed startup entrepreneurs at Sandbox, a local coworking space in Shanghai, and asked them how useful WeChat is to their business.Chen Dan 30 : Commerce IT management WeChat official accounts can only be helpful for promotion, marketing, and increasing the user base.

These days, what matters is whether the content looks good on your WeChat or not.

My bank accounts don t link to WeChat, and so I plan to register at ICBC China.

WeChat moments serves as a great way to promote the startups.

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Tom Snipes
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