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Brave, and the Next Phase of the Ad Blocking Saga

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Carl Fox
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An ad-blocking browser that gives users a cut of ad revenue?

Publishers and users are at an en passe.

Users hate ads, so they block them.

Publishers need ads, else the free web as we know it will disappear.

And now—with the launch of the public beta of the ad-blocking browser Brave—a pay-as-you-go web experience may be a viable outcome.

Brave, a browser co-founded by former Mozilla CEO Brendan Eich, blocks all ads and tracking by default.

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Carl Fox
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