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Facebook steps in to prove the value of chatbots with Tommy Hilfiger

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Billy Haigh
Sep 09, 2016 21:57
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Here come the fashbots, and this time they might actually be useful.

Facebook s seemingly half-baked chatbot platform soured many on the potential of conversation user interfaces.

So Facebook s Creative Shop is getting involved, working with bot maker Msg.ai and the Tommy Hilfiger fashion brand to make a flagship chatbot worthy to point to.

People can discover it by tapping the message button on Tommy s Facebook page or posts, opening a shortlink URL, or scanning its Messenger QR code.

Through the bot, fashionistas can type questions or select pre-made queries to learn about Gigi, see behind-the-scenes content from the collection s runway show event, and most importantly, shop for items from the nautical-themed clothing line.

It s something Facebook will hopefully build soon.

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Billy Haigh
Sep 09, 2016 21:57
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