Here come the fashbots, and this time they might actually be useful.
Facebook s seemingly half-baked chatbot platform soured many on the potential of conversation user interfaces.
So Facebook s Creative Shop is getting involved, working with bot maker Msg.ai and the Tommy Hilfiger fashion brand to make a flagship chatbot worthy to point to.
People can discover it by tapping the message button on Tommy s Facebook page or posts, opening a shortlink URL, or scanning its Messenger QR code.
Through the bot, fashionistas can type questions or select pre-made queries to learn about Gigi, see behind-the-scenes content from the collection s runway show event, and most importantly, shop for items from the nautical-themed clothing line.
It s something Facebook will hopefully build soon.