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Electronifie Considers Options Including Sale

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Joel Schroeder

An upstart technology firm that helps investors trade corporate bonds is considering a sale, 2 years after its founding, in a sign of the tough competition in electronic trading.

Electronifie Inc. founder Amar Kuchinad said the company has hired investment bank SenaHill Advisors LLC in recent months to work on options that include a new round of funding, a strategic partnership with another firm or a sale.

Electronifie is one of a number of financial technology companies that connect buyers and sellers in the corporate bond market electronically.

Banks and asset managers have complained in recent years that postcrisis regulations restricting the amount of bonds banks can hold have made it more difficult to trade that debt.

Electronifie has raised roughly $20 million to date and its corporate bond-trading platform has been live for about a year.

The number of users has risen to about 130 firms from 50 last fall, but the average daily trading volume remains about the same at $5 million, according to Mr. Kuchinad.

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Joel Schroeder
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