There are many popular brands here in the United States that are also well-known across the world: fast food restaurant chains, athletic apparel vendors, technology companies and many more.
However, these companies didn t start out with a global presence – for most, it happened gradually.
Businesses interested in expanding their footprint into international markets look to obtain the benefits of such growth – including increased revenue, enhanced exposure and brand recognition, global partnerships and a more diversified product and/or service offering – but they also face challenges in making that expansion occur successfully.
As manager of global colocation product management for CenturyLink, I speak with a lot of people whose companies want to expand into new markets, both nationally and internationally.
Some have smaller, less resilient server rooms and data centers scattered about, making it especially hard for them to get applications that require more resiliency in the exact location they need.
Others may have smaller, less redundant facilities along with perhaps one highly resilient, centralized facility.