China s Geely auto group has become the main sponsor behind the British Bloodhound supersonic car project.
The Asian company s support means the jet-cum-rocket racer now has the financial means to go and break the land speed record next year.
It is perhaps better known in the West as the owner of Volvo and the London Taxi Company, which makes black cabs .
Bloodhound aims to raise the current land speed record 763mph/1,228km/h to 800mph 1290km/h in October 2017.
The intention then is to make some alterations to the vehicle and raise the mark still further some 12 months later.
The ultimate target is to go above 1,000mph 1,610km/h .