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Mobile Shortcodes Key to Presidential Communications

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John Bloodsaw
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Both Donald Trump and Hillary Clinton encourage supporters at their events and visitors to their campaign sites to sign up to receive text messages

Trump uses a short code – 88022 - that is memorable, Hillary's is harder to remember – 27246 – which spells out HRCGO, said Cliff Holsenbeck, director of product management, Common Short Code Registry, iconectiv.

Through a strategic partnership with CTIA, iconectiv is the exclusive provider of the Common Short Codes Registry service for the U.S. market.

Trump asks you to text Trump to the shortcode whereas Clinton asks for your phone number and email address in order to begin receiving messages.

That initial interaction is a little bit different, Holsenbeck said But once you've signed up to receive mobile messaging, the interaction is pretty consistent.

President Obama brought text messaging to the fore in 2012 by featuring the short code on his podium, something Trump specifically has emulated.

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John Bloodsaw
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