Dollar Store Crafts is a blog that provides tips and instruction on cheap and easy crafting projects.
Consumers start perusing content and deal sites in October, gathering ideas for holiday shopping.
Merchants with affiliate marketing programs will likely see an increase in traffic as affiliates publish new content.
Affiliates drive traffic to merchants sites and receive commissions when those visitors purchase products.
Affiliate managers, including outsourced program managers, recruit affiliates, set commissions structures, provide creative content, and otherwise administer the process.
Wade Tonkin manages the affiliate program at Fanatics, a retailer of sports apparel and fan gear.